Kodak announced yesterday that they are discontinuing their Kodachrome line of film... the choice of many professionals and hobbyists alike. Been around since 1935... wow.

From wiki:
Kodachrome is the trademarked brand name of a type of color reversal film that was manufactured by Eastman Kodak.[1] Kodachrome was the first successfully mass-marketed color still film using a subtractive method, in contrast to earlier additive "screenplate" methods such as Autochrome and Dufaycolor, and remained the oldest brand of color film. On June 22, 2009 Eastman Kodak Co. announced the end of Kodachrome production, citing declining demand.[2]

Since its introduction in 1935, it was produced in several camera film and movie formats, 8mm, 16mm, 35mm, 120 and large format. It was for many years used for professional color photography, especially for images intended for publication in print media.

Kodachrome film required complex processing that could not be carried out by amateurs. The film was sold with processing included in the purchase price except in the United States, where a 1954 legal ruling prevented this.

Kodachrome was appreciated in the archival and professional market because of its color accuracy and dark-storage longevity. Because of these qualities, Kodachrome was used by professional photographers like Steve McCurry and Alex Webb. McCurry used Kodachrome for his well-known 1984 portrait of Sharbat Gula, the "Afghan girl" for the National Geographic magazine.[3]

In recent years, the film's sales had been in steady decline. Many Kodak and independent laboratories once processed Kodachrome, but only one Kodak certified facility remained: Dwayne's Photo in Parsons, Kansas.